Petco Text Logo
Petco Pet Logo

Instinct Be Natural Real Salmon & Brown Rice Recipe Natural Dry Dog Food, 24 lbs.

Instinct Be Natural Real Salmon & Brown Rice Recipe Natural Dry Dog Food, 24 lbs.


Weight: 
4.5 LB
24 LB
24 LBS
Free Shipping $39+
Icon carat down

Description

Natural nutrition begins here. Instinct BeNatural Real Salmon & Brown Rice Recipe starts with real salmon and never contains filler, corn, wheat, soy or by-product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze-dried raw fish - raising the bar in nutrition and taste.

  • - Real salmon is our first ingredient, making real animal proteins our #1 and #2 ingredients followed by hearty whole grains
  • - No fillers - made without corn, wheat, soy, by-product meal, brewer's rice, artificial colors or preservatives.
  • - Raw on every piece - our kibble is tumbled with freeze-dried raw for nutrition and taste
  • - We believe in the power of raw because raw is real meat, natural, protein packed, minimally processed and made from whole-food ingredients
  • - Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals

Please note that the product information displayed is provided by manufacturers, suppliers and other third parties and is not independently verified by Petco.

Specifications

SKU4556971
LifestageAll Lifestages
Primary FlavorSalmon
Primary BrandInstinct
Days to ShipShips Next Business Day
Weight24 LB
Grain FreeNo
Personalized Item flagNo
Primary FlavorSalmon
LifestageAll Lifestages
Length22.5 IN
Height4.5 IN
Width16 IN
Breed SizesMost Sizes

Salmon, Menhaden Fish Meal, Brown Rice, Barley, Oatmeal, Canola Oil (preserved with Mixed Tocopherols and Citric Acid), Sorghum, Salmon Meal, White Fish Meal, Salmon Oil, Natural Flavor, Ground Flaxseeds, Carrots, Salt, Montmorillonite Clay, Apples, Cranberries, Blueberries, Potassium Chloride, Choline Chloride, Vitamins (Vitamin E Supplement, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), L-Threonine, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydroiodide), L-Ascorbyl-2-Polyphosphate, Dried Yeast, Freeze-Dried Pollock, Taurine, Yeast Culture, Dried Lactobacillus acidophilus Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus oryzae Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Baci

Crude Protein (min): 25.0%, Crude Fat (min): 15.0%, Crude Fiber (max): 5.0%, Moisture (max): 10.0%, Vitamin A (min): 9,000 IU/kg, Vitamin E (min): 100 IU/kg, *Omega 3 Fatty Acids (min): 1.0%, *Omega 6 Fatty Acids (min): 2.3%, *Total Microorganisms (Lactobacillus acidophilus & Enterococcus faecium) (min): 60,000,000 CFU/lb, *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

All Instinct products are 100% Satisfaction Guaranteed. If you or your pet are not completely satisfied with this or any Instinct product, simply return the unused portion, along with the original sales receipt, to the retailer for a complete refund or replacement. Contact Us: 1-888-519-7387.

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Daily Feeding Guidelines (standard 8 oz dry measuring cup): Adult Maintenance (cups per day): 5-15 lb: 1/2 - 1 1/4 cups; 16-25 lb: 1 1/4 - 1 3/4 cups; 26-50 lb: 1 3/4 - 3 cups; 51-75 lb: 3 - 4 cups; 76-100 lb: 4 - 5 cups Weight Loss (cups per day): 5-15 lb: 1/4 - 3/4 cup; 16-25 lb: 3/4 - 1 cup; 26-50 lb: 1 - 1 3/4 cups; 51-75 lb: 1 3/4 - 2 1/2 cups; 76-100 lb: 2 1/2 - 3 1/4 cups Puppies (Except Large Breed (70+lbs as an adult)): Feed up to twice the adult maintenance amount. Pregnant/Nursing Females: Feed up to three times the adult maintenance amount shown above. Dogs Greater Than 100 lbs: Add up to 3/4 cup for every 20 lbs. Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.

Description

Natural nutrition begins here. Instinct BeNatural Real Salmon & Brown Rice Recipe starts with real salmon and never contains filler, corn, wheat, soy or by-product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze-dried raw fish - raising the bar in nutrition and taste.

  • - Real salmon is our first ingredient, making real animal proteins our #1 and #2 ingredients followed by hearty whole grains
  • - No fillers - made without corn, wheat, soy, by-product meal, brewer's rice, artificial colors or preservatives.
  • - Raw on every piece - our kibble is tumbled with freeze-dried raw for nutrition and taste
  • - We believe in the power of raw because raw is real meat, natural, protein packed, minimally processed and made from whole-food ingredients
  • - Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals

Please note that the product information displayed is provided by manufacturers, suppliers and other third parties and is not independently verified by Petco.

Specifications

SKU4556971
LifestageAll Lifestages
Primary FlavorSalmon
Primary BrandInstinct
Days to ShipShips Next Business Day
Weight24 LB

Reviews

Rating Snapshot

Select a row below to filter reviews.

5 stars

44

4 stars

9

3 stars

4

2 stars

0

1 stars

15

Overall Rating

3.9
21 out of 27 (78%) reviewers recommend this product

Review this Product

Adding a review will require a valid email for verification
Customers say

Customers praise the food for dramatically improving dogs' health, with many reporting shinier coats, reduced skin irritation, better digestion, and increased energy. Picky eaters now eagerly consume it, and reviewers note the salmon flavor is a favorite. However, a significant number of customers express deep disappointment over an unannounced recipe change that introduced chicken meal into a previously chicken-free formula, causing allergic reactions in sensitive dogs. Despite this controversy, many long-term users affirm the high quality and natural ingredients, though some question the lack of transparency around the reformulation.

Customer Images

Filter Reviews

1 - 8 of 52 Reviews

20 Ratings-Only Reviews

Came Here to See if Recipe Changed…I Knew It

angelg

1 year ago
I am livid. Our dog can’t have poultry, which is why we’ve been buying this for several years. Our poor dog started having allergic reactions and skin flare ups. We’ve spent a ton on vet bills and medications to no avail. I finally thought to check to see if his food ingredients have changed. Mystery solved. Beyond disappointed. Not to mention we still have two unopened bags that we won’t be using.

Originally posted on instinctpetfood.com

Response from instinctpetfood.com:
1 year ago
CS
We’re sorry to hear that your pet isn’t taking to our updated recipe! We take pet parent feedback to heart so thank you for sharing this with us. We do have a 100% satisfaction guarantee, so you’re able to return the partially used food to where you purchased from for a refund or exchange. Just remember to bring your original purchase receipt. For additional questions or info, please reach out to cservice@instinctpetfood.com. Thanks!

I Love This Food.

Charles

1 year ago
Not sure why this food has such poor reviews. I've been feeding this for years to multiple dogs and they all do fantastic on it. The price is steep but it's a good staple. Their poop is solid, their coats are soft and shiny, and they've never gotten tired of it.

Originally posted on instinctpetfood.com

Extremely Disappointed adding Chicken this food!

Piper12

1 year ago
Instinct Salmon and brown rice was the one food my that my Wheatens Terriers Loved! Why add Chicken?? Because chicken is cheaper and you can add it as a filler. Why change something that wasn’t broken?? You sure didn’t change the price! So many dogs cannot tolerate chicken and you add it to the food! I have been buying this food for years and it never a cured to me to look at the ingredients until my dogs were biting and scratching like crazy! They were absolutely miserable! I do not like to feed my dogs food without grains! The limited ingredients no corn, no soy, no wheat works best with No Chicken! This is the one food that worked! Had to do my research and switch to a new food. Had to throw away half a 24 lbs bag!

Originally posted on instinctpetfood.com

Very disappointed in new recipe

Jazzy

1 year ago
This was one of the few foods without any kind of chicken in it. Very disappointed in the new formulation as my dog has chicken allergies. We won't be buying your products anymore.

Originally posted on instinctpetfood.com

Response from instinctpetfood.com:
1 year ago
CS
We’re sorry to hear that your pet isn’t taking to our updated recipe! We take pet parent feedback to heart so thank you for sharing this with us. We do have a 100% satisfaction guarantee, so you’re able to return the partially used food to where you purchased from for a refund or exchange. Just remember to bring your original purchase receipt. For additional questions or info, please reach out to cservice@instinctpetfood.com. Thanks!

Lucy the Corgi

LucyCorgi

1 year ago
We've been feeding our Corgi this food for a couple years now. It's been best for her. However not happy the ingredients are changed. The 2nd ingredient used to be fish meal and now it's chicken meal. chicken is what we had to get her away from. The bag label on the new Salmon & Brown Rice says 'no chicken' but it has chicken meal.

Originally posted on instinctpetfood.com

Terrible new recipe

Kkelly229

1 year ago
I purposely switched my dogs to Instincts Be Natural as an affordable option for a food that did not have any chicken contents. The new recipe that came out spring 2025 added chicken meal and chicken fat. With no notice in the change of recipe my dogs became ill and resulted in me needing to change their food yet again.

Originally posted on instinctpetfood.com

Response from instinctpetfood.com:
1 year ago
CS
We’re sorry to hear that your pet isn’t taking to our updated recipe! We take pet parent feedback to heart so thank you for sharing this with us. We do have a 100% satisfaction guarantee, so you’re able to return the partially used food to where you purchased from for a refund or exchange. Just remember to bring your original purchase receipt. For additional questions or info, please reach out to cservice@instinctpetfood.com. Thanks!

POR QUE CAMBIARON LOS INGREDIENTES

xperia

1 year ago
SOLICITO UNA ACLARACION ESPECIFICA DE POR QUE CAMBIARON LOS INGREDIENES A TAN EXCELENTE ALIMENTO SI QUISIERAMOS POLLO EN LA RECETA COMPRARIAMOS LA RECETA DE POLLO

Originally posted on instinctpetfood.com

Response from instinctpetfood.com:
1 year ago
CS
We’re sorry to hear that your pet isn’t taking to our updated recipe! We take pet parent feedback to heart so thank you for sharing this with us. We do have a 100% satisfaction guarantee, so you’re able to return the partially used food to where you purchased from for a refund or exchange. Just remember to bring your original purchase receipt. For additional questions or info, please reach out to cservice@instinctpetfood.com. Thanks!

Why did you add chicken

Jduke

1 year ago
My dog has severe chicken allergies and this food was great for him. I’ve fed this food for years without any problems and now you add chicken and to make it worse, it’s the 2nd ingredient. You could have/should have left the recipe as is for those dogs that needed this food!! So disappointed - you’ve lost my business.

Originally posted on instinctpetfood.com

Response from instinctpetfood.com:
1 year ago
CS
Thank you for sharing. Feedback like yours is very important to us! We will pass along your feedback to our Product Team for consideration as we evaluate our recipes.
1 - 8 of 52 Reviews

Questions

1 - 7 of 7 Questions

What is the percentage of phosphorus and calcium?

  1. Hello! The percentages on a Dry Matter Basis are as follows: phosphorus 1.1% calcium 1.33%



Is this a grain free dog food?

  1. Hello! Our Be Natural line includes whole grains. Thanks!



Is Instinct Be Natural Salmon & Brown Rice recipe good for a diabetic dog?

  1. Hello! Although our food is formulated to meet all AAFCO nutrient requirements to be complete and balanced for all life stages, it’s not formulated for special needs pets. For pets with special needs, we recommend consulting with your trusted veterinarian to choose the right food. If your vet has certain nutrient requirements, we will be happy to work with them to try to find a good diet for your pet. Thanks!



Is there taurine in this food?

  1. Salmon generally doesn't have a lot of taurine. I'd contact the manufacturer to ask if they add it as I don't see it on the ingredient list. I do feed this to my German Shepherds as part of a rotation. The lamb or chicken formulas likely have more taurine.



My dog is on open feed. Since this is raw, could I leave it out all day?

  1. Hi There, Thanks for your question! The Instinct Be Natural Kibble is shelf stable and can be left out, however, if it is left out too long it may go a bit stale from air exposure. Hope this helps!



Does this have probiotics or prebiotics in the ingredients?

  1. Hi there, thank you for your question! Yes, our Be Natural kibbles contain both prebiotics and probitiocs in their recipes!



Are the bites small enough for a 9 pound Shih Tzu ?  Or is this more for medium-larger dogs ? I realize they sell one for small dogs but prefer these ingredients.  Thank you. 

  1. The bites in this product are about 1 centimeter in diameter, so they are still small enough for a 9 pound dog. The small breed recipes are about half the size.



Related Articles & Questions