Reap the raw benefits
Food is one of the most important choices you can make for your pet. Here are the most common changes pet parents have seen:
A range of raw options
5 reasons to transition your pet to a raw diet
Real ingredients you can recognize
Made with meat, fruit and vegetables plus other high-quality ingredients.
3x more real meat and organs than kibble*
Raw food means more animal-based protein pets need to thrive.*Compared to Instinct® Original kibble.
Raw provides more beneficial nutrients than kibble.
Less processing helps improve digestion and nutrient absorption for pets.
Benefits backed by research
Reduces skin sensitivities and strengthens your pet’s immune system.
Find your pet's new favorite food
Dog people to the left, cat people to the right. Pick the pet you're shopping for to begin your raw journey.