Reap the raw benefits

Food is one of the most important choices you can make for your pet. Here are the most common changes pet parents have seen:

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Increased energy and vitality

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Betterdigestion

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More mealtime excitement

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Relief from food sensitivities

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Improved skin & coat

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Improved weight

A range of raw options

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Frozen Raw Meals

Minimally processed, nutrient dense and frozen for freshness.

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Freeze-Dried Raw Meals

Shelf-stable raw meals, freeze-dried for your convenience.

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Raw + Kibble

Protein-packed kibble paired with freeze-dried raw bites.

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Raw Toppers

A natural way to boost any food with protein, taste and nutrition.

range

Frozen Raw Meals

Minimally processed, nutrient dense and frozen for freshness.

range

Freeze-Dried Raw Meals

Shelf-stable raw meals, freeze-dried for your convenience.

range

Raw + Kibble

Protein-packed kibble paired with freeze-dried raw bites.

range

Raw Toppers

A natural way to boost any food with protein, taste and nutrition.

5 reasons to transition your pet to a raw diet

Dog looking up at owner as they add Mixers to dog bowl
1

Real ingredients you can recognize

Made with meat, fruit and vegetables plus other high-quality ingredients.

2

3x more real meat and organs than kibble*

Raw food means more animal-based protein pets need to thrive.

*Compared to Instinct® Original kibble.
3

Nutrient dense

Raw provides more beneficial nutrients than kibble.

4

Minimally processed

Less processing helps improve digestion and nutrient absorption for pets.

5

Benefits backed by research

Reduces skin sensitivities and strengthens your pet’s immune system.

Find your pet's new favorite food

Dog people to the left, cat people to the right. Pick the pet you're shopping for to begin your raw journey.

Images of a puppy and adult dog.
Images of a kitten and adult cats
Images of a puppy and adult dog. Images of a kitten and adult cats
Dog
Cat

Frozen Raw Meals

 Image of dog food and a full bar graph. 100 percent raw nutrition.  Image of dog food and a full bar graph. 100 percent raw nutrition.

Freeze-Dried Raw Meals

Image of dog food and a full bar graph. 100 percent raw nutrition. Image of dog food and a full bar graph. 100 percent raw nutrition.

Raw + Kibble

Image of dog food and a bar graph with two filled bars and one empty bar. Boosted raw nutrition. Image of dog food and a bar graph with two filled bars and one empty bar. Boosted raw nutrition.

Raw Toppers

Image of dog food and a bar graph with two filled bars and one empty bar. Boosted raw nutrition. Image of dog food and a bar graph with two filled bars and one empty bar. Boosted raw nutrition.

Raw Coated Kibble

Image of dog food and a bar graph with one filled bar and two empty bars. Simple raw nutrition. Image of dog food and a bar graph with one filled bar and two empty bars. Simple raw nutrition.

Frozen Raw Meals

Image of cat food and a full bar graph. 100 percent raw nutrition. Image of cat food and a full bar graph. 100 percent raw nutrition.

Freeze-Dried Raw Meals

Image of cat food and a full bar graph. 100 percent raw nutrition. Image of cat food and a full bar graph. 100 percent raw nutrition.

Raw + Kibble

Image of cat food and a bar graph with two filled bars and one empty bar. Boosted raw nutrition. Image of cat food and a bar graph with two filled bars and one empty bar. Boosted raw nutrition.

Raw Toppers

Image of cat food and a bar graph with two filled bars and one empty bar. Boosted raw nutrition. Image of cat food and a bar graph with two filled bars and one empty bar. Boosted raw nutrition.

Raw Coated Kibble

Image of cat food and a bar graph with one filled bar and two empty bars. Simple raw nutrition. Image of cat food and a bar graph with one filled bar and two empty bars. Simple raw nutrition.

Add raw to your pet’s mealtime

Upgrade from kibble to raw

Choose from frozen raw meals, freeze-dried raw meals, raw toppers and more.