*Artificial ingredients initially planned for removal are those Petco defines above as artificial colors, flavors and preservatives, determined by referencing guidelines provided by AAFCO and FDA. Substances that are derivatives or mimics of natural compounds are not included. In addition, substances that may fall into categories outside the Petco definition of artificial colors, flavors and preservatives are not included at this time. While Petco reviews ingredient panels of our products in determining which products meet our nutrition standard definition, we cannot guarantee the absence of trace impurities from soil, water, air or the ingredient supply chain in any product. As Petco continues to evaluate and develop our nutrition standards with a focus on what is best for our customers' pets, Petco reserves the right to re-evaluate these standards and to continue to refine ingredients.
The steps we're taking to make our standards a reality.
Veterinarians, nutritionists, wellness experts, AAFCO feeding guidelines, FDA regulations—we're consulting all of them to ensure that every decision we make is informed and in the best interest of pets and their well-being.
Our nutrition standards are a first step in a journey toward better health for the pets we all love. As we move forward on this path, we will continue to evaluate and evolve our standards and assortment to take pet nutrition to new levels.