Here's the full scoop on what this change really means.
What ingredients* are
Benzaldehyde, FD&C Red No. 3, methyl anthranilate, butylated hydroxyanisole, and much, much more. If we don't believe it's good for pets, it has no place at Petco.
Read the full list
Why is this important
for your pet?
It's simple. We believe quality food leads to healthier, happier pets. We'd rather remove pet food containing artificial ingredients*, than wait to find out if they're harmful.
What is the timing?
We'll start removing products that don't meet our new standards in January, and complete the process by May 2019. No ifs, ands, or fluffy butts about it.
* Through referencing available guidelines provided by AAFCO and the FDA, Petco defines artificial colors, flavors, and preservatives, respectively, as: any dye, pigment, or other substance that can impart color to a food that is not derived from a natural source; any substance, the function of which is to impart flavor, which is not derived from a natural source; and chemical substances added to or sprayed on the outside of food to retard spoilage, deterioration, discoloration, or contamination by bacteria and other disease organisms. Does not include preservatives that are derivatives of natural compounds.
The steps we're taking to make our new standard a reality.