Skip to main content
https://www.petco.com/shop/PetcoPingUserType?requesttype=ajax&catalogId=10051&storeId=10151&langId=-1
 
Wholehearted logo.

THERE’S NOTHING
HALF-HEARTED ABOUT IT

 

What makes it WholeHearted?

Our goal is to make choosing the right pet food easy and affordable. It starts with the idea of Whole Pet Nutrition™, developed by a team of experts to support the five essential areas of pet health, helping to keep your pet healthy and happy.

Essential nutrition

Focusing on the five essential areas of pet health, Petco’s team of nutritionists and veterinarians have crafted a variety of tasty recipes that support these five areas to help keep pets healthy.


Priced affordably

You don’t have to sacrifice quality for affordability. WholeHearted foods, treats and toppers give your pets the quality ingredients they need at prices that can fit every budget.


Crafted by experts

WholeHearted recipes are created by a seasoned team of veterinarians and nutritionists and made to deliver great taste and health benefits.

FREEDOM TO MOVE IDEAL WEIGHT SKIN & COAT PROTECTION ON THE RIGHT TRACT GOOD GUT

Whole Pet Nutrition™ makes choosing WholeHearted easy

With a comprehensive approach to food-based nutrition, top pet nutritionists and veterinarians with over 30 years of combined experience helped us craft recipes to proactively support the five essential areas of pet health, which, when not addressed properly, can lead to common adverse and chronic issues.

FREEDOM TO MOVE IDEAL WEIGHT SKIN & COAT PROTECTION ON THE RIGHT TRACT GOOD GUT

Freedom to Move

Chondroitin and glucosamine can help support movement, reduce inflammation and keep joints lubricated for more jumping, more running and, of course, more snuggling. Learn More


Ideal Weight

Our recipes contain appropriate levels of proteins, fats and carbohydrates to help support a healthy weight. Learn More


Skin & Coat Protection

Guaranteed levels of omega-3 fatty acids help promote healthy and shiny coats, which can help support pets’ overall health. Learn More


On the Right Tract

Urinary health requires proper hydration and healthy elimination. The ideal ratio of calcium and phosphorus helps support urinary tract health, while wet foods and broths help support hydration. Learn More


Good Gut

These recipes feature balanced fiber, prebiotics and probiotics to help support digestion and a healthy gut— and they’re free from common fillers, such as corn and soy, that can upset sensitive stomachs. Learn More

Compare WholeHearted’s
top-selling food to other brands

Petco’s experienced team produces a variety of wholesome, mouthwatering recipes at prices that fit any budget. Compare our list of benefits to your current brand, and see if a switch makes sense for you.

Blue Buffalo
Life Protection Formula

Nutro Natural Choice
With Grain

Rachel Ray Nutrish
With Grain

Guaranteed levels of probiotics Yes
Guaranteed levels of omega -3 and -6 fatty acids Yes Yes Yes Yes
 
Wholesome grains and fiber with no corn or wheat Yes Yes Yes

Blue Buffalo
Wilderness

Nature's Recipe
Grain-Free

Rachel Ray Nutrish
Zero Grain

Grain-Free* Yes Yes Yes Yes
Guaranteed levels of probiotics Yes
Guaranteed levels of omega -3 and -6 fatty acids Yes Yes Yes
Real animal protein is the first ingredient Yes Yes Yes Yes

Pro Plan
Sport 30/20

Eukanuba
Premium Performance 30/20

Formulated without corn, soy, or wheat* Yes Yes Yes
Guaranteed levels of probiotics Yes Yes Yes
Guaranteed levels of glucosamine and Chondroitin Yes Yes
30% protein and 20% fat Yes Yes Yes

* Manufactured in a facility that processes grains. Trace amounts of grain may be present.

Pro Plan Complete Essentials
Shredded Blend

Purina ONE
SmartBlend

Formulated without corn, soy, or wheat* Yes
Guaranteed levels of glucosamine and Chondroitin Yes Yes Yes
Guaranteed levels of probiotics Yes Yes
Guaranteed levels of omega -3 and -6 fatty acids Yes Yes Yes

* Manufactured in a facility that processes grains. Trace amounts of grain may be present.

Blue Buffalo
Homestyle Recipe

Formulated without corn, soy, or wheat Yes Yes
Wholesome grains and fiber for healthy digestion Yes Yes
Guaranteed levels of omega -3 and -6 fatty acids Yes

Blue Buffalo
Wilderness

Nutro
Wholesome Essentials

Rachel Ray Nutrish

Guaranteed levels of probiotics Yes
Guaranteed levels of omega -3 and -6 fatty acids Yes Yes Yes Yes
Antioxidants Yes Yes Yes Yes
Grain Free* Yes Yes

* Manufactured in a facility that processes grains. Trace amounts of grain may be present.

Fancy Feast
Naturals

Blue Buffalo
Wilderness

Nutro
Perfect Portions

Guaranteed levels of omega -3 and -6 fatty acids Yes
No artificial colors added Yes Yes Yes Yes
Grain-free* Yes Yes Yes

* Manufactured in a facility that processes grains. Trace amounts of grain may be present.

Nylabone
Nutri Dent

Blue Buffalo
Blue Dental

Greenies

Help reduce plaque and tartar through chewing action Yes Yes Yes Yes
Freshens Breath Yes Yes Yes Yes
Grain-free* Yes
Flexible Shape Yes Yes

* Manufactured in a facility that processes grains. Trace amounts of grain may be present.

Dogswell

Merrick

Protein is the first ingredient Yes Yes Yes
Grain-free* Yes Yes Yes
Made in the USA Yes Yes Yes

* Manufactured in a facility that processes grains. Trace amounts of grain may be present.

Blue Buffalo

Rachel Ray Nutrish

Protein is the first ingredient Yes Yes Yes
Grain-free* Yes Yes
No soy Yes Yes

* Manufactured in a facility that processes grains. Trace amounts of grain may be present.

Tiki Cat

Applaws

Made with real protein Yes Yes Yes
Grain-free Yes Yes Yes
10 calories or less per treat Yes Yes Yes

Temptations

Blue Buffalo

Made in USA Yes
Less that 2 calories per treat Yes Yes Yes
No poultry byproduct meals Yes Yes

Tiki Cat

Applaws

Single ingredient Yes Yes Yes
No preservatives Yes Yes Yes
High protein supports active lifestyle Yes Yes Yes

High-quality ingredients are at the heart of everything we do

  • Chicken

    Chicken is a high-quality source of protein that delivers essential nutrients to support muscle development and provide energy.

  • Salmon

    Salmon is a great source of high-quality protein and is naturally rich in vitamin D and omega-3 fatty acids.

  • Beef

    Beef is a high-quality source of protein that supports muscle development and provides energy.

  • Tuna

    Tuna is a great source of high-quality protein and is naturally rich in omega-3 fatty acids.

  • Potatoes

    Potatoes are an easily digestible, healthy source of energy and a good source of vitamins B and C, potassium, iron and magnesium.

  • Peas

    Peas are a good source of protein and fiber, and they’re packed with minerals like iron, zinc, potassium and magnesium.

  • Sweet potatoes

    Sweet potatoes are an easily digestible, natural, gluten-free source of fiber, essential vitamins and antioxidants.

  • Brown rice

    Brown rice is a good source of natural fiber, carbohydrates, vitamins and minerals, and supports healthy digestion.

Explore our exceptional variety of flavors and dietary options

  • OUR VARIETIES
  • FOR DOGS
  • FOR CATS

Fresh Frozen

Formulated by vets and made with gently cooked chicken, fish, beef, carrots and peas that you can see in every bite to support a good gut and ideal weight. Made without added steroids, antibiotics, preservatives or hormones.

Grain-Free

The original recipe contains real animal protein, probiotics for healthy digestion and omega-3 fatty acids for healthy skin & coat.

Wholesome Grains

These recipes start with real animal protein, and they're formulated without the use of wheat or corn.

Active Performance

High-protein recipes designed to help build muscle and provide energy for active dogs, with 89% of the protein coming from animal sources.

Plus

Crunchy kibble combines with tender protein shreds to create a delicious taste and texture, so your dog can look forward to every meal.

Small Breed

Made with real animal protein and special-sized kibble for small jaws. Helps maintain strong bones and reduce tartar, and includes nutrients for growing puppies.

Healthy Benefits

Made with wholesome ingredients that give pets the specialized nutrition they deserve to help address common concerns like excess weight and poor digestion.

Limited Ingredient

Includes eight or fewer key, recognizable ingredients in every recipe to help pets with known sensitivities.

Dog food

Choose from a variety of expertly formulated recipes made with quality ingredients for dogs’ needs at every life stage.

Shop All

Dog treats

Healthy treats are great for rewards, training or topping kibble. Available in a variety of flavors and textures.

Shop All

Dog food toppers

Wet foods, broths and other options add nutrients and flavors, so every meal is a special one for your dog.

Shop All

Learn more about nutrition for your dog

Cat food

Cats are known for their choosiness, so we offer a variety of healthy recipes in a range of options between wet and dry, each made with high-quality ingredients.

Shop All

Cat treats

We offer a variety of recipes, forms and textures to make every cat happy—whether they prefer chewy, crunchy or soft treats.

Shop All

Cat food toppers

Our toppers provide extra flavor, nutrients and hydration to help ensure your cat gets a complete and balanced meal.

Shop All

Learn more about nutrition for your cat

 

Transition to
WholeHearted in 11 days

Days 1–3
25% new food

Days 4–6
50% new food

Days 7–10
75% new food

Day 11
100% new food

Old food

New food

Make the switch to WholeHearted products risk-free

We’re sure both you and your pet are going to be very happy! But if WholeHearted isn’t the right fit for you, we’ll make good with our money-back guarantee.

Dog and cat eating out of bowls.
 
// Forces popover to close when the user clicks anywhere on the page $(function(){ // fnGetNearestLocations(storeId, expirationMin, isHTML5Geolocation, isGoogleGeoAPI, HTML5GeoTimeout, XHRTimeout, isDebuggingEnabled) petcoNearestLocations.fnGetNearestLocations('10151','10080','true','true','10000','5000','https://www.googleapis.com/geolocation/v1/geolocate?key=','AIzaSyB1POydsXY7SJBDX-zowEC0y340ZJK6uig','false'); });