Today only! Free shipping no minimum with promo code: friday - shop now
repeat delivery - new subscribers get a $10 Reward Dollar bonus - see details
Nature's Variety

The Leader in Raw Nutrition

As the leader in raw pet food, Nature's Variety® makes pure, holistic food for dogs and cats. Each variety gives pet parents the freedom to choose the right nutritional option to keep their unique pets healthy and happy.

Nature's Variety. Empowering people to transform the lives of pets.®

shop Nature's Variety dog food shop Nature's Variety cat food


Formulated to mirror a pet's ideal ancestral diet, Instinct® Raw provides natural enzymes for digestive health, pure ingredients for optimal nutrient absorption, and nutritious oils for healthy skin and coat.

Nature's Variety Instinct Raw
Nature's Variety Instinct Raw

Instinct® dry and canned foods are grain-free and gluten-free – perfect for satisfying your pet's carnivorous cravings and nutritional needs. For pet's with special dietary needs, Instinct® also offers Limited Ingredient Diets and Healthy Weight formulas.

learn more

Pride by Instinct®

Pride by Instinct® is made with carefully selected natural ingredients so your cat can strut and saunter with the confidence of his ancestors. The full family of grain-free offerings includes a variety of proteins in flavors inspired by the vibrant personalities of cats we love.

learn more
Nature's Variety Pride Cans

Choose from raw, grain-free and holistic foods in the varieties your pet will love.