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Nature's Variety Ingredients
Pure, Natural Ingredients

Nature's Variety believes wholesome and natural ingredients are the foundation of a nourishing diet. We want your special pet to live a long, healthy, happy life with you. So we carefully select every ingredient for a unique purpose. Below are just some of the nourishing and beneficial ingredients in our wholesome foods. To learn more, visit the Nature’s Variety Ingredient Glossary.

  • Meat, Poultry, and Fish Protein

    Nature’s Variety believes pets should eat as nature intended a diet made primarily of pure animal protein. Nature’s Variety Instinct and Prairie foods contain high percentages of meat, poultry, or fish protein as the first and primary ingredient in every diet. Dogs and cats are carnivores by nature, and they thrive on a meat-based, raw-inspired diet.

  • Tapioca

    Tapioca is a grain-free and gluten-free starch that is 98% digestible. An all natural ingredient from the root of the cassava plant, there are no known allergies to tapioca, and many veterinary teaching hospitals incorporate tapioca into their hypoallergenic, homemade recipes for food allergies and Inflammatory Bowel Disease (IBD).

  • Pumpkinseeds

    Pumpkinseeds are a natural source of beneficial fiber, protein, and other trace nutrients. Seeds, such as pumpkinseeds, are rich in vitamins, minerals, and linoleic acid, making them one of the densest sources of nutrition available.

  • Montmorillonite Clay

    Known for its cleansing and detoxifying properties, Montmorillonite clay is a unique and nutritious ingredient in Nature’s Variety foods. It contains over 50 ultra-trace mineral compounds to keep pets healthy.

Raw-Inspired Nutrition

Nature’s Variety formulates every diet with raw in mind. In fact, we bring the benefits of our pure, healthy raw diets into every food we make even our kibble and canned foods!

“Raw-inspired” means we use only pure, natural ingredients and a high percentage of meat, poultry, and fish protein. We also bring the benefits of raw to our kibble with our exclusive freeze dried raw coating. Whether raw-coated or purely formulated, all Nature’s Variety foods are raw-inspired.

Freeze Dried Raw Coating

Each piece of Instinct and Prairie Kibble is coated with a unique blend of our freeze dried raw food. This exclusive freeze dried raw coating is our special way of offering the great taste and nutrition of our raw food in every delicious bite of kibble your pet will love it!