Nature's Variety believes wholesome and natural ingredients are the foundation of a nourishing diet. We want your special pet to live a long, healthy, happy life with you. So we carefully select every ingredient for a unique purpose. Below are just some of the nourishing and beneficial ingredients in our wholesome foods. To learn more, visit the Nature’s Variety Ingredient Glossary.

• Meat, Poultry, and Fish Protein

  Nature’s Variety believes pets should eat as nature intended a diet made primarily of pure animal protein. Nature’s Variety Instinct and Prairie foods contain high percentages of meat, poultry, or fish protein as the first and primary ingredient in every diet. Dogs and cats are carnivores by nature, and they thrive on a meat-based, raw-inspired diet.

• Tapioca

  Tapioca is a grain-free and gluten-free starch that is 98% digestible. An all natural ingredient from the root of the cassava plant, there are no known allergies to tapioca, and many veterinary teaching hospitals incorporate tapioca into their hypoallergenic, homemade recipes for food allergies and Inflammatory Bowel Disease (IBD).

• Pumpkinseeds

  Pumpkinseeds are a natural source of beneficial fiber, protein, and other trace nutrients. Seeds, such as pumpkinseeds, are rich in vitamins, minerals, and linoleic acid, making them one of the densest sources of nutrition available.

• Montmorillonite Clay

  Known for its cleansing and detoxifying properties, Montmorillonite clay is a unique and nutritious ingredient in Nature’s Variety foods. It contains over 50 ultra-trace mineral compounds to keep pets healthy.