As the leader in raw pet food, Nature’s Variety® makes pure, holistic food for dogs and cats. Each variety gives pet parents the freedom to choose the right nutritional option to keep their unique pets healthy and happy.
Nature's Variety. Empowering people to transform the lives of pets.®
Instinct® Raw Frozen Diets mirror what your pet would eat in nature, but it’s offered in a convenient and nutritionally complete diet that your pet will love.
Instinct® dry and canned foods are grain-free and gluten-free – perfect for satisfying your pet's carnivorous cravings and nutritional needs.