Dick Van Patten's Natural Balance Pet Foods® was founded in 1989 with the intention of developing the best natural pet food on the market. We wanted a healthy, natural pet food based on sound scientific principles and truth, not marketing hype. We did it! Not only for dog food & cat food, but for large carnivores in zoos and animal reserves worldwide! No matter which of our natural pet foods you choose — whether our dry or canned varieties, grain-free or limited ingredient, or vegetarian or organic formulas — you can be assured that it is truly The Food For a Lifetime™.