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Check out our BLUE Longevity TV Commercial:
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Right now save 10% on your next bag of BLUE Longevity
and help put your pet on the road to becoming lean for life.
Science has shown that lean pets are healthier pets.* That's why we created
BLUE Longevity—it's an ideal weight, optimal calorie formula that helps keep
your pet lean for life.
  • No extra calories. BLUE Longevity provides a fully satisfying meal
    without the excess calories that can contribute to obesity.
  • Healthy, tasty ingredients. Made with real whitefish first plus wholesome
    fruits and veggies like carrots, broccoli, tomatoes and apples.
  • Long-term solution. Because Longevity contains ingredients you'll feel
    good about feeding day after day, your pet is more likely to stay lean
    for life.
  • Ideal for pets of any life stage—puppies and kittens too.
    Longevity is formulated to help dogs and cats of any life
    stage maintain a healthy weight and it's a great way to
    start puppies and kittens on the path to being lean for life.
  • BLUE's exclusive LifeSource® Bits. Longevity contains our
    precise blend of vitamins, minerals and antioxidants to help
    minimize the negative impact of oxidative stress.
Compare the ingredients in BLUE Longevity to some of the "big name" weight control brands:
BLUE Longevity
Dog Food
  1. Whitefish
  2. Menhaden Fish Meal
  3. Whole Ground
    Brown Rice
  4. Whole Ground Barley
  5. Oatmeal
Big Name Weight
Control Dog Foods
  1. Ground Yellow Corn
  2. Soybean Mill Run
  3. Chicken
    By-Product Meal
  4. Whole Ground Barley
  5. Oatmeal
BLUE Longevity
Cat Food
  1. Deboned Whitefish
  2. Salmon Meal
  3. Whole Ground
    Brown Rice
  4. Menhaden Fish Meal
  5. Peas
Big Name Weight
Control Cat Foods
  1. Poultry
    By-Product Meal
  2. Corn Gluten Meal
  3. Soy Flour
  4. Soybean Meal
  5. Ground Wheat