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Nature's Variety Instinct Hero

Nature's Variety Instinct

Instinct® offers pure, grain-free, instinctive nutrition in every variety.

Instinct® Originals

Grain-free, Gluten-free. Instinct® Originals Kibble contains 70% pure animal ingredients, 30% fruits and vegetables. Also, Instinct® cans are 95% meat & liver, and 5% fruits and vegetables. Improved skin and coat, weight management and increased energy are some of the amazing testimonials we receive about our food.

Nature's Variety Home Product Pride Cans

Instinct® Limited Ingredient Diets

For some pets, less is more. Our Limited Ingredient Diets are made with only pure, simple, essential ingredients that have been carefully chosen for their nutritional value and high digestibility.

Instinct® Healthy Weight

Instinct® Healthy Weight brings you grain-free kibble with less fat and fewer calories. Plus it has added Raw Boost – pure, delicious, and fully satisfying freeze dried raw pieces.


Instinct® Biscuits & Raw Boost Treats

Grain-free, Gluten-free, and Guilt-free. Our delicious, oven-baked biscuits and freeze-dried raw treats are made with pure and wholesome ingredients. Instinct® Biscuits and Raw Boost Treats and Minis provide a nutritious raw snack for your dog that you can feel good about!

Nature's Variety Instinct Products Treats

Instinct® Raw Boost

The 1st & Only product line to offer
Kibble plus Raw together in the same bag!

Instinct® Raw Boost is the perfect combination of convenience and nutrition to give pets vibrant health. It’s never been easier to provide the pure and wholesome nutrition of raw. It’s available for dogs and cats in a variety of sizes and proteins.

Nature's Variety Instinct products treats

Pure, Instinctive, Grain-Free, and Gluten-Free Nutrition