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Nature's Variety

The Leader in Raw Nutrition

As the leader in raw pet food, Nature’s Variety® makes pure, holistic food for dogs and cats. Each variety gives pet parents the freedom to choose the right nutritional option to keep their unique pets healthy and happy.

Nature’s Variety. Empowering people to transform the lives of pets.®

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Instinct

Formulated to mirror a pet’s ideal ancestral diet, Instinct® Raw provides natural enzymes for digestive health, pure ingredients for optimal nutrient absorption, and nutritious oils for healthy skin and coat.

Nature's Variety Instinct Raw
Nature's Variety Instinct Raw

Instinct® dry and canned foods are grain-free and gluten-free – perfect for satisfying your pet's carnivorous cravings and nutritional needs. For pet’s with special dietary needs, Instinct® also offers Limited Ingredient Diets and Healthy Weight formulas.

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Prairie

Pure, holistic Prairie® foods are 100% free of corn, wheat, soy, and fillers. Offered in a variety of delicious flavors your dog will love.

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Nature's Variety Prairie

Pride by Instinct®

Pride by Instinct® is made with carefully selected natural ingredients so your cat can strut and saunter with the confidence of his ancestors. The full family of grain-free offerings includes a variety of proteins in flavors inspired by the vibrant personalities of cats we love.

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Nature's Variety Pride Cans

Choose from raw, grain-free and holistic foods in the varieties your pet will love.