It's often regarded as a cute gesture when dogs flutter or perk their ears, but the muscles within your dog's ears are actually moving in various directions to process the sounds he is hearing. Maintaining proper dog ear care is important as dogs are susceptible to ear infections and other uncomfortable ear conditions. While administering dog ear medication may not be very enjoyable for you or your dog, it is a must when it comes to treating an infection. Your dog's sense of hearing is truly extraordinary as he can not only hear longer distances than you, but he can also hear much higher frequencies as well as accurately pin point the direction of sounds. This is why you must protect his sense of hearing with routine cleanings using dog ear cleaner as well as inspect your dog's ears on a regular basis to ensure that his ears are clean and free of any parasites or infections. When using dog ear medication to treat an infection, it's important that your dog's ears are clean of any dirt, debris or wax build-up. Practice proper dog ear care methods, such as routine cleanings with gentle, yet effective dog ear cleaner and regular vet examinations to prevent infections, parasite infestations, discomfort or irritation.